Aircel launches digital engagement initiatives with Chennai Super Kings

New Delhi, April 5, 2015: As the Indian Premier League (IPL) fever rises yet again
to grip the nation, Aircel today announced its digital engagement initiatives for
the Chennai Super Kings (CSK) fans in line with its recent ‘Aircel 1+3’ offer
especially for the technology savvy youth. In this eighth edition of the IPL, Aircel, the proud sponsor of the CSK, has extended its ‘Aircel 1+3 offer online and is giving all fans a chance to win two grand prizes- a once-in-a-lifetime opportunity of meeting the CSK stars along with three friends for a group selfie and a golden chance to win ‘Toss with the Captain’. Fans can log on to <>, a comprehensive and ultimate
online battleground for all CSK supporters, where they will be guided through two
contests- Super Fan and Super Friends. The microsite has been designed and created
by Aircel’s digital agency Digitas Lbi.

To win a chance to meet CSK stars with three friends through the Super Friends
contest, all social enthusiasts need to upload their crazy pictures, videos or
selfies on the microsite and urge their friends to give them maximum votes. In the
Super Fan contest, meant for all social influencers, the participant needs to create
a unique ‘Aircel1plus3’ hashtag (for example ‘#AircelAnuPlus1) and try and
popularize it among their friends and followers on social media to stand a chance to
win ‘Toss with the Captain’. The participants can also use the tools available on
the microsite, such as Poster Creator, to gain more popularity. To make the
competition more interesting, the live leaderboard on the microsite will give real
time update on how each of them is faring against their competitors.

Speaking at the occasion, Mr. Anupam Vasudev, Chief Marketing Officer, Aircel said,
“Taking cognizance of India’s demographic dividend, Aircel is thrilled to launch its
digital engagement initiatives. As a brand, we have always reached out to the youth,
our key target segment, in the manner most relevant for them. Aircel has a strong
digital engagement strategy and now with our digital offerings for CSK, we want all
CSK fans to celebrate cricket at its best and enjoy this sport like never before.

The grand prizes- meeting the CSK stars with friends for a group selfie and ‘Toss
with the Captain’ are opportunities of a life time and we are confident that by
presenting these to our customers, we will add that extra joy in their lives. By
extension – we want to make them do a little extra for their friends as well.”

“What good are engagements if they fail to entertain many? So, staying true to the
core communication ‘Aircel1+3’ offer, we have created innovative digital activations
that will resonate unlimited excitement & entertainment with a wider audience,” said
Partho Sinha, National Creative Director, DigitasLbi, India.

Aircel is also offering customers an exciting chance to win 800 match tickets at
various locations in India and CSK merchandize through various online (Twitter and
Facebook contests) and offline promotions. The recently launched ‘Aircel1plus3’
offer enables all existing pre-paid subscribers who recharge with Rs. 69, Rs. 109 or
Rs. 209 get benefits such as full talktime, Aircel minutes and Data usage equivalent
to the recharge value. The new campaign TVC also went on air on March 22, 2015.

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