New Delhi: In its aggressive bid to augment data consumption in the country, Aircel is encouraging its existing and potential customers to *be online* by availing an entire gamut of exciting and industry first data offers. In a trendsetting move, that would benefit mobile data users, Aircel has partnered with leading e-commerce website Snapdeal, mobile insurance provider Ingram and with NexGTV, a mobile TV destination, to provide relevant content for the customers.

Anupam Vasudev, Chief Marketing Officer, Aircel, said,*Our newest innovations are in line with the evolving data and mobile internet scenario in the country. While India’s smartphone base has seen an increase of 55% in 2015, at Aircel we witnessed a 75% increase in our 3G user base. This suggests how more and more people are coming online. Having said that, there remains to be a huge opportunity to get more first time internet
users on board as well as help graduate existing data users to faster technologies like 3G. Therefore, our idea is simple- if someone wants to be online, it’s best to be online with Aircel. Our industry first offers are intended to redefine the way mobile internet is consumed in India and we are confident that through these new offers we will continue our data success story in India and remain a brand that offers innovative data products and services. ”

In order to provide an online shopper an option to buy a Data Recharge, Aircel is offering *Paper Recharge* through an ecommerce portal wherein an online shopper can choose from two exclusive denomination packs (Rs. 402 and Rs. 602) which are more aggressive and bundled with more benefits than the available market recharges. The voucher will be delivered through a courier service which will collect cash from the customer against physical delivery of the voucher. Aircel has partnered with Snapdeal.com to begin with for the offer and is looking to extend it to other websites as well.

In another industry first move, Aircel is partnering with Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new smartphone can choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only. For new smartphones worth upto Rs. 10k, customers can purchase Rs. 499 pack that offers benefits worth Rs. 1200. This will also include 1GB Aircel data for 3 months. Rs. 799 pack will offer insurance against
smartphones worth upto Rs. 55k and will include 1GB Aircel data for 3 months and Premium Anti-Virus.

In line with the growing mobile video consumption, Aircel is also revolutionizing the way entertainment is consumed on mobile phones through its tie up with nexGTv to offer a *loaded bundled product for the smartphone user*. An Aircel customer will enjoy NextGTV’s live TV that offers 130+ live TV Channels and 2000+ blockbuster movies, at a discounted annual subscription for just Rs.749 along with 1 GB Aircel data every month
for 3 months.

*Sunil Kuttam, Vice President-Marketing, Aircel,* said, *“With the growing adoption of smartphones, the usage of Data products and services has almost become a way of life today for millions of Indians, especially the youth. The emerging trend of viewing videos on mobile devices has led to consumers spending more time on their smartphones than watching TV. According to a recent report, 70 percent of mobile broadband smartphone users regularly stream videos on their smartphones, and 61 percent use social networks.
Therefore, being a data focused company it becomes imperative for us to constantly innovate and with our partners bring together products and services which open up a world of opportunities for our customers and satisfy the appetite of data users.”*