New Delhi:Samsung is set to launch Galaxy Note 5 dual-SIM, its first dual-SIM high-end device, with the aim to strengthen its lead in the premium segment where the South Korean handset major competes with Apple.
The first among the flagships to come from Samsung’s stable in 2016, the Note 5 dual-SIM will be priced at Rs 51,400 for the 32 GB storage variant and Rs 57,400 for 64 GB. Sale of the device will begin from January 17.
“In the high-end segment, we saw a very strong trend of people using dual-SIMs in our A series smartphones. Consumers want a premium device, which has a local SIM and space for another SIM,” said Manu Sharma, director-product marketing at Samsung India.
“There is a very large market that uses dual-SIM from the Rs 15,000-30,000 products categories, and the attach rate is very high. So, we expect a lot of takers in the premium segment,” he said, when asked about the expected demand for the phone.
The premium segment accounts for nearly 3% of smartphone sales by volume, but in terms of value, the segment’s share is about 23%.
Samsung said it leads the smartphone market segment of Rs 30,000 upwards with a share of 48.1%, and the dual-SIM strategy, which may well be extended to other premium flagships such as the Galaxy Edge and Galaxy Edge Plus, will help the company solidify its top position.
“We will continue doing products that will address an opportunity and we will drive the dual-SIM market in the premium segment, starting with the Note 5,” Sharma added.
The company, which competes with Micromax and Intex for the top three smartphone positions, added that it led by value with 45.9% as of November 2015, a big jump from 34.2% in December 2014. Samsung said that it gained the “maximum market share in the last three months,” without sharing details.
It expects the momentum to continue in 2016, where smartphone market may see 16-18% volume growth.