NEW DELHI: Consumer electronics company Samsung will launch the Galaxy Note Edge, the first smartphone from the company with a curved right edge, in India in January 2015 as it looks to maintain its lead in the country’s fast-growing market for the devices.
The limited edition quad-core smartphone with a 5.6-inch super Amoled screen will be priced at Rs 68,500 and is likely to be retailed at Rs 64,900, top executives told ET, confirming the local launch.
“India’s always performed amongst the best in the world when it comes to flagship sales,” said Asim Warsi, vice president for mobile and IT at Samsung India. The India launch follows the product being unveiled in key developed markets including the US, South Korea and Japan.
The LTE device will run on a Snapdragon processor, powered by a 3,000 mAh battery, 16 MP camera and 32 GB internal memory, expandable to 128 GB. It will be launched in the first week of January through traditional retail and online retail channels.
“India has one of the best Note attachments, therefore it is important that every evolution of Note comes early on in India,” Warsi said. The South Korean company launched the 5.7-inch screen Galaxy Note 4 on October 17 for Rs 58,300 with demand outstripping supply. With a 24% share by shipments in India’s smartphone market, which is set to double to 80 million by 2014-end as per IDC, Samsung feels that the Note Edge’s design can be a market mover in the premium segment.
The Note Edge features a flexible display technology where the right edge of the screen extends and curves till it meets the back of the phone. The extended space performs multiple functions such as providing another screen on which users can see notification displays, incoming calls, time, weather and stock tickers, among other tools.
The screen is customisable, allowing users to decide which apps can be accessed outside the main screen.
Analysts feel lack of innovation has been the Achilles’ heel for Samsung in recent times, which led to limited sales of its flagship Galaxy S5 smartphone, although the company reiterates it met internal expectations. Samsung, though, is pegging the Note Edge as a technological advance over models launched in the past three years in the large-screen smartphone category.